_thumbnail.jpeg)
什么类型的视频在2024年推动北美电商销售？
为什么电商视频发生了变化？
你如何利用这些变化推动销售并让你的产品脱颖而出？
想象一下：你正在浏览自己喜欢的在线商店，盯着已经考虑了几周的一个小商品。突然，你发现了一个普通人在日常生活中使用该产品的视频，一个真实的人分享了他们的真实看法。你感兴趣了，点开播放，不知不觉就把商品放进了购物车！在一个充满华丽广告和AI生成内容的世界里，不难看出为什么越来越多的公司开始利用真实的视频内容来推广他们的产品。
为什么应该为你的品牌制作真实的视频内容？随着电商和在线购物的兴起，制作高质量的视频内容已成为关键的在线营销策略。事实上，86% 的购物者表示，他们在看完视频后被推动购买商品。品牌都知道这一点。问题在于，到2024年，我们已经被大量视频内容淹没——现在，不是任何视频都能轻易推动网购者尝试新产品。越来越重要的是，制作真实且贴近生活的视频内容。
你上一次相信品牌的华丽营销活动，而不是朋友的真实意见是什么时候？这就是真实POV视频的力量——就像是一个已经尝试过产品的朋友在给你建议。
POV 视频：你的个人购物助手
那么，究竟什么是 POV 视频？想象一下，你正在和朋友视频聊天，他们在自己的后院或客厅兴奋地展示他们最近购买的产品。他们指出酷炫的功能，演示产品的使用，并告诉你他们喜欢它的原因。这就是 POV 视频的精髓。
这些视频应该是：
-
不要过于剧本化，而是要真实、自然
-
从用户的视角拍摄
-
长度约 1-2 分钟
-
高质量且具有吸引力
为什么你应该留意？
75% 的购物者表示，如果网站的产品页面上有视频评论，他们会更愿意购买。（"为什么你的 DTC 网站需要在产品页面上放置视频评论 - StoryTap"）对电商企业来说，这是一个巨大的机会。通过整合真实 POV 视频，你不仅是在销售产品，还在建立信任，与客户建立联系。
WTI 的方法：保持真实
在 WTI，我们完全接受了这一趋势。我们拥有来自各行各业的 150 多位视频创作者，他们经过专业培训，不仅能够制作高质量的视频，展示产品的价值，还能通过分享创作者对他们真正喜欢的产品的真实意见保持真实感。真实的人知道如何制作高质量的视频，并讲述他们为什么喜欢你的产品。
想看看这些视频的实际效果吗？请访问我们的网站 wti.shopping、我们的亚马逊店铺，或我们的 YouTube 频道。你会看到各种各样的真实评论，帮助购物者每天做出自信的决定。
准备好制作 POV 视频了吗？
如果你是一位电商，想要提升销售额并与观众建立有意义的联系，真实 POV 视频是必不可少的视频营销工具。请了解如何与WTI合作，来制作 POV 视频的经济实惠与简单的过程。
你可以通过微信 或通过邮件
每一次都通过一个 POV 视频，让在线购物变得更加人性化！
POV Videos: The Secret to E-Commerce Success in 2024
What kind of videos are driving North American e-commerce sales in 2024?
Why have e-commerce videos changed?
How can you use this knowledge to drive sales and make your product stand out from the rest?
Picture this: You're scrolling through your favorite online store, eyeing that gadget you've been considering for weeks. Suddenly, you stumble upon a video of someone just like you, using the product in their everyday life. A regular person sharing their honest thoughts. Intrigued, you hit play, and before you know it, the item is in your cart!
In a world full of slick ads and AI generated content, it's not hard to see why more companies are tapping into the power of authentic video content to market their products.
Why create authentic video content for your brand?
With the rise of e-commerce and online shopping creating high quality video content has been an essential online marketing strategy. In fact, 86% of shoppers say they've been convinced to buy something after watching a video. Brands know this. The problem is that in 2024, we now find ourselves overwhelmed by a sea of video content – now, not just any video is enough to convince online shoppers to try a new product. Increasingly, it is becoming important to create video that feels real and relatable.
When was the last time you trusted a brand's slick marketing campaign over your friend's honest opinion? That's the power of authentic POV videos – they're like getting advice from someone you know who's already tried the product.
The POV Video: Your Personal Shopping Buddy
So, what exactly is a POV video? Imagine having a video chat with a friend from their backyard or living room, and excitedly showing off their latest purchase. They're pointing out cool features, demonstrating how it works, and telling you what they love about it. That's a POV video in a nutshell.
These videos should be:
-
Not overly scripted but real and genuine
-
Shot from the user's perspective
-
About 1-2 minutes long
-
High-quality and engaging
Why Should You Care?
75% of shoppers say they'd buy more from websites with video reviews on their product pages. (“Why Your DTC Site Needs Video Reviews on PDPs - StoryTap”) That's a huge opportunity for e-commerce businesses. By incorporating authentic POV videos, you're not just selling a product – you're building trust and creating a connection with your customers.
The WTI Approach: Keeping It Real
At WTI, we've embraced this trend with open arms. We have over 150 video creators from many different backgrounds who have been professionally trained to not only create high-quality videos that showcase the value of your product but also keep it real by sharing the video creator’s honest opinions about a product they genuinely care about. Real people who know how to create high quality videos and talk about why they loved your product.
Want to see these videos in action? Check out our website at wti.shopping, our Amazon Storefront, or our YouTube Channel. You'll see a wide range of authentic reviews that are helping shoppers make confident decisions every day.
Ready to create a POV video?
If you're an e-commerce business owner looking to boost your sales and connect with your audience in a meaningful way, authentic POV videos are an essential video marketing tool. Find out how affordable and easy it is to create POV videos with WTI.
Connect with us on WeChat or send us an email at
Let's make online shopping feel a little more human, one POV video at a time!
